A fast-loading website directly impacts user retention by reducing bounce rates and encouraging users to stay on the site. When users can quickly access the content they’re seeking, they’re more likely to explore additional pages, leading to a lower bounce rate and a higher likelihood of conversions. On the other hand, if loading times are slow, visitors are likely to leave, often turning to faster competitors. By optimizing your website’s speed, you create a smooth, frustration-free experience that keeps users engaged and encourages them to navigate through more of your site’s content.

In addition to benefiting user experience, fast load times also improve search engine rankings. Google and other search engines prioritize websites that load quickly, as they want to offer users the best possible experience. A website with faster loading speeds is more likely to rank higher on search engine results pages (SERPs), leading to increased visibility and, ultimately, more organic traffic. For businesses, this means that investing in speed optimisation not only keeps visitors engaged but also boosts discoverability. By making your website faster, you’re meeting both user expectations and search engine requirements, amplifying your online reach.